"The more time a nation devotes to food preparation at home, the lower its rate of obesity." (New York Times)
"When we let corporations do the cooking, they’re bound to go heavy on
sugar, fat and salt; these are three tastes we’re hard-wired to like,
which happen to be dirt cheap to add and do a good job masking the
shortcomings of processed food. And if you make special-occasion foods
cheap and easy enough to eat every day, we will eat them every day.
The author discusses the reformation of America's diet and then...
"But if this is a dream you find appealing, you might not want to call Harry Balzer (veteran food-marketing researcher) right away to discuss it.
“Not
going to happen,” he told me. “Why? Because we’re basically cheap and
lazy. And besides, the skills are already lost. Who is going to teach
the next generation to cook? I don’t see it.
“We’re all looking
for someone else to cook for us. The next American cook is going to be
the supermarket. Takeout from the supermarket, that’s the future. All we
need now is the drive-through supermarket.”
He goes on to say that the way for people to reform wd be to "cook it themselves"...
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Well Mr. Balzar--I'm one of those old fashioned types who teach her girls to cook. We may be starting with box mixes...but we're going to move on from there....
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